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The wimp who conquered the world

 The Big Issue UK 06 February 2019

Just an ordinary 12-year-old boy – not even a very admirable one – Greg Heffley has somehow become the $500m kid. The simple line-drawn star of the Diary of a Wimpy Kid series has made his author, Jeff Kinney, £11m and is the keystone of a global empire of books, movie adaptations and merchandise worth in excess of half a billion dollars (£325m). (1496 Words) - By Laura Kelly

BI UK_The wimp who conquered the world 1

The Wimpy Kid and dog Greg.Credit: DIARY OF A WIMPY KID®, WIMPY KID TM and the Greg Heffley design TM are trademarks of Wimpy Kid, Inc. All rights reserved

BI_UK_The wimp who conquered the world 2

The Wimpy Kid.Credit: DIARY OF A WIMPY KID®, WIMPY KID TM and the Greg Heffley design TM are trademarks of Wimpy Kid, Inc. All rights reserved


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