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Mom sneaks kids to Mickey D’s amid fast-food backlash, won’t tell Dad

 Reuters 13 April 2019

The fact that young mothers are teaching their children not to tell their dads that they've been to McDonald's may underscore how hard it may be for the world's largest restaurant chain to remake its image and revive U.S. sales. Numerous documentaries, like "Super Size Me" in 2004, have amplified consumer concerns about the health effect of eating fast food. McDonald's has repeatedly tried to change that image. To lure back consumers, McDonald's Corp's new Chief Executive Steve Easterbrook recently pledged to eliminate chickens fed human antibiotics at its U.S. restaurants. But will it be enough for health conscious consumers? Reuters investigates. (867 Words) - By Lisa Baertlein

Reuters_McDonalds

A McDonald's 10 piece chicken McNuggets box is photographed at the Times Square location in New York March 4, 2019. McDonald's Corp's U.S. restaurants will gradually stop buying chicken raised with antibiotics vital to fighting human infections, the most aggressive step by a major food company to force chicken producers to change practices in the fight against dangerous "superbugs". Photo: REUTERS/Shannon Stapleton

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