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Baby love: three entrepreneurial Finnish dads think inside the box

 Reuters 11 May 2019

Three 30-something fathers from Helsinki are hoping to create an international market for a peculiarly Finnish package – the baby box. The boxes, sent by the Finnish government, include items such as baby clothes, a sleeping bag and nipple cream, and are popular among first-time Finnish parents. Now, the service is being offered overseas. Finnish Baby Box package costs about 400 euros ($450) and are exported to more than 20 countries, with the contents chosen to suit where the baby lives. A recent recipient is new British royal baby Princess Charlotte. (405 Words) - By Anna Ercanbrack

Reuters_Finland baby box

The founders of Finnish Baby Box Anton Danielsen, Heikki Tiittanen and Anssi Okkonen (L-R) talk in this still image taken from video in Espoo April 29, 2019. From their suburban Helsinki homes, three thirty-something fathers are hoping to create an international market for a peculiarly Finnish package - a baby box.  Credit: REUTERS/Attila Cser

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